Just plain creepy and desperate.
The Obama campaign has ramped up its email microtargeting efforts, sending messages asking supporters on its email list to contact specific individuals in states with early voting to remind them to vote.
The algorithm for identifying potential Obama voters in swing states is far from perfect.
In an email shared with POLITICO, for example, the Obama campaign asked Soren Dayton, a former John McCain campaign staffer (who had signed up to the campaign’s email list and authorized it to access his Facebook account), to contact a self-described conservative-libertarian blogger based in Nevada.
But it’s the logical culmination of campaign email programs and social networking. The New York Times reported last week that campaigns have been testing whether personal contact from an acquaintance is more effective than from a unknown campaign volunteer.
The tool works in conjunction with Facebook — and suggestions of what voter to contact are only generated only after supporters give the campaign permission to access a list of their Facebook friends.